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February 22, 2007 Contacts: Craig Kohler, Owner
Artesanías - unique home furnishings
(415) 922-2783
info@artesanias-sf.com
Jim Stein, Founder & CEO
American Ratings Corporation
(800) 738-1138
jimstein@diamondcertified.org
For Immediate Release
Artesanías Earns Diamond Certified®
Scores Highest in Quality in Local Service Company Customer Satisfaction Study
Artesanías, a unique San Francisco home furnishings store, has just been awarded the prestigious Diamond
Certified symbol after being rated highest in quality in a customer satisfaction rating performed by American
Ratings Corporation.
In order to earn Diamond Certified, a local service company must apply to be rated by American Ratings
Corporation (ARC) and pass each step of its twelve-step rating and certification process. ARC actually pulls a
random sample of past customers from the applicant company’s files and surveys typically 100 customers by
telephone. Not only do the customers rate the applicant company on a 1 to 10 scale for quality, but also they
indicate their willingness to return or refer other consumers to the company. Most companies can’t pass the
rating because a customer satisfaction survey score of greater than 90 on a 100 scale is required. In addition,
ARC verifies liability and workers’ compensation insurance, state license status, complaint status, business
practices, financial stability and legal judgment status. Additionally, ongoing customer satisfaction surveys are
conducted to ensure the Diamond Certified Company is maintaining its high customer satisfaction.
“Our entire team at Artesanías is pleased to earn this prestigious award. And, it is especially gratifying because
it's based on our customers’ perception of our quality,” said Craig Kohler, owner of Artesanías.
“Personally, I’ve been focused on rating local service companies for the past 13 years and I’m always impressed
at how certain organizations are so focused on satisfying their customers. Artesanías is one of those special
companies,” said Jim Stein, founder and CEO of American Ratings Corporation.
About American Ratings Corporation
American Ratings Corporation’s mission is to define excellence and to identify for consumers the highest quality
local companies. It rates local service companies in the nine-county San Francisco Bay Area and awards the
Diamond Certified symbol to companies rated highest in quality. It backs these companies for consumers by
providing, when necessary, Diamond Certified mediation services and a money-back guarantee. For more
information, visit www.diamondcertified.org or call 800-738-1138.
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